the sonny bill williams effect

this is when something decidedly average (ie sonny bill williams) being made to look incredibly talented and good at something (ie rugby) by the company that they are keeping (ie japan or tonga).

so, in summary, when sonny bill williams plays against a rugby team such as japan or tonga he actually looks like he can play the game quite well...one might even say at an above average level. however, when he is up against a much better quality team such as australia he looks decidedly average.

an example of the sonny bill williams effect was how good france looked in their quarter final against england.

and just in case you're wondering, it's now on the internet so it must be true.

(1387)